Laws
-
Online casinos are illegal to offer to people in Australia. The Interactive Gambling Act 2001 (Cth) covers online gambling via websites, apps, and telephone, and ACMA says the banned services include online casinos, in-play sports betting, sports betting services without an Australian licence, and betting on the outcome of a lottery. Those banned services must not be advertised in Australia. The Act also has extra-territorial application, so it is not limited to people physically in Australia.
Penalties: ACMA says civil penalties can be up to $2.475 million per day for an individual and $12.375 million per day for a corporation.
Open questions
- Why has this been allowed to go on?
- What monitoring if any is done to prevent disasters like this?
- What are the profit motives and perverse incentives behind a coverup of criminal activity?
Facts
- Sumit employs sophisticated cloaking methods which is a blackhat seo technique to direct traffic dependant on IP ranges, browser fingerprinting, geo-location, etc. He advertised his proprietory cloaking software in his telegram channel for 10k USD. Websites that show "coming soon" or a normal looking website are in fact cloaked and show a different page to googlebot or to victims.
- There are two easy ways to tell if a website is being cloaked, which do not entirely get past sophisticated cloaking, but do shed light. One is looking up the website on google or sometimes bing with searches like "site:ngia.com.au casino". When you search that you will see in the description text references to casinos, betting, pokies on the page which google is able to see but regular users cannot.
- The second method is to set the user agent of your browser to googlebot which bypasses the cheap layer of cloaking but not the layer 2 cloaking which cannot be fooled without doing something like spoofing your IP address.
- Cloaking can also trivially hide the information that products like Ahrefs and Semrush reveal about domains, meaning that while I have a trove of evidence from these tools, there is probably a great deal more hidden.
- Sumit created the repurposed and blatant online casino domain millmerranvillage.com.au.
- Sumit has a team of 8 full time employees and other staff that he posted job listings for, which pay about 500-600 AUD a month since salaries in India are so low compared to Australia.
- Sumit's website, serpnames.com did over $100,000 USD in revenue in just 16 days of April, selling expired domains which all are repurposed into illegal casinos.
- Sumit has a public telegram channel, https://t.me/SerpNamesTeam, in which he implicates himself in illegal activity hundreds of times.
- Sumit boasted about repurposing a website for an Elephant sanctuary into a dirty online casino.
- Sumit is or was active in over 15 countries, all of which have laws against exactly what he does for a career. Its safe to say he is a career criminal. Penalties are massive fines and jail time.
- Sumit uses "aggressive" link building, spamming domains with "24,000"+ referring domains, which is called a churn and burn strategy because it rockets the site in the rankings but leads to a manual penalty from google which destroys the value of that domain forever. He recently did this on the domains bellaromarestaurant.com.au, tfyogurt.com.au, and newcastlefloristdelivery.com.au, which thanks to him now have around 500,000 pure spam casino backlinks on them, utterly destroying those domain names forever.
- I emailed drop.com.au on March 20th, 2026, and I quote verbatim: "your domains are currently being bought by a guy who sells them directly to betting casinos." They completely ignored this complaint and my other points I made to them in that email.
- I spoke to drop.com.au via webchat on the 7th of April 2026 and asked them direct questions about their policy on illegal betting casino domains and they were evasive and didnt answer any of my questions. I was trying to be serious but they seemed totally unconcerned and told me to "have a great day".
- Around April 8th, Sumit suddenly cloaked almost all of the over 130 domains he had bought in a fake "coming soon" landing page.
- Within days of being approved for an ACN, Sumit purchased the name domain "onlinecasinos-australia.com.au", under his own name, which literally has an unlicensed illegal gambling affiliate website on it, which is not cloaked.
- He owns the live repurposed domain tinathemusical.com.au which like almost all his domains was won on drop auctions, and around May 1st 2026 he directed dozens of .au domains with cloaking to it, to boost its rank. The sites linking to it are cloaked but googlebot with google IP range sees a totally different website. However tinathemusical cannot be cloaked because then victims would not be able to access it.
Evidence Images
.au Domain List
| Domain |
|---|
| aboveparsydney.com.au |
| adin.com.au |
| ajiips.com.au |
| alkiraskincare.com.au |
| amalfihomewares.com.au |
| anangukuarts.com.au |
| apertureaustralia.com.au |
| arrowscientific.com.au |
| asksarah.com.au |
| aspleybikeshop.com.au |
| assignmentgeek.com.au |
| athletesvoice.com.au |
| audibarrybourke.com.au |
| audioproducts.com.au |
| australiansaleyards.com.au |
| banette.com.au |
| bartwo.com.au |
| baycoffee.com.au |
| beachbum.net.au |
| cbresi.com.au |
| cellbikes.com.au |
| chaneljaymesbridalboutique.com.au |
| charred.com.au |
| clarevillekiosk.com.au |
| comefromaway.com.au |
| corvinarestaurant.com.au |
| crcsi.com.au |
| creativecarcare.com.au |
| daveandcharlotte.com.au |
| davisandwaddell.com.au |
| deb2020.com.au |
| dinnerisserved.com.au |
| diveoztek.com.au |
| dodonifeta.com.au |
| drakeeatery.com.au |
| ecocaddy.com.au |
| end2endfestival.com.au |
| envyjewellery.com.au |
| esplanadehotelfremantle.com.au |
| farmstayholidays.com.au |
| fashfest.com.au |
| ferdydurke.com.au |
| fishandchipsawards.com.au |
| fola.com.au |
| forrestgeneralstore.com.au |
| fourpeople.com.au |
| frenchyourway.com.au |
| furneauxrestaurant.com.au |
| genworth.com.au |
| gingerclubonline.com.au |
| glowgolf.com.au |
| govertical.com.au |
| grooteeylandtlodge.com.au |
| heartcure.com.au |
| heavenlyblooms.com.au |
| highendbuilding.com.au |
| imvc.com.au |
| internetblackout.com.au |
| jerseyboys.com.au |
| joaniesbaretto.com.au |
| joedyscafe.com.au |
| kevinandrews.com.au |
| kidcyber.com.au |
| kimbarrett.com.au |
| kingstreettheatre.com.au |
| lesands.com.au |
| lightingoptionsaustralia.com.au |
| lilocafe.com.au |
| linkproperties.com.au |
| lostinaforest.com.au |
| ltfoundation.com.au |
| lygonfamilydental.com.au |
| maccredit.com.au |
| maloufpharmacies.com.au |
| mantarestaurant.com.au |
| masonsofbendigo.com.au |
| mcmartinsfarm.com.au |
| meeanjinmarkets.com.au |
| melbourneheartsurgeon.com.au |
| melinamarchetta.com.au |
| micky.com.au |
| mineraldeposits.com.au |
| moretonbayfoodandwine.com.au |
| mxnationals.com.au |
| nabo.com.au |
| naojapaneserestaurant.com.au |
| networksandcollaborations.com.au |
| ngia.com.au |
| offroadadventureshow.com.au |
| ozzicat.com.au |
| papagoose.com.au |
| parlamento.com.au |
| petnet.com.au |
| pi-plus.com.au |
| pixierouge.com.au |
| popejoan.com.au |
| portmacfishing.com.au |
| precinctgalleries.com.au |
| prepdhydration.com.au |
| princelane.com.au |
| promaccom.com.au |
| propj.com.au |
| qantassuper.com.au |
| qhda.com.au |
| rainbowlodgetasmania.com.au |
| rainforestbounty.com.au |
| restaurantlume.com.au |
| resumecentre.com.au |
| rhubarbhair.com.au |
| rolinfarms.com.au |
| ryecafe.com.au |
| sanctuaryrefuge.com.au |
| scarlettos.com.au |
| shepstudio.com.au |
| shopbot.com.au |
| short-walks.com.au |
| shoukcafe.com.au |
| sirenbar.com.au |
| sistersmarket.com.au |
| sleepdoctorcampbelltown.com.au |
| sogicesurvivors.com.au |
| soulcamping.com.au |
| southeastconveyancing.com.au |
| stcloudeatinghouse.com.au |
| summerpicnictables.com.au |
| supportfordecisionmakingresource.com.au |
| taiwanholidays.com.au |
| tasmanianspecialtimbers.com.au |
| techandme.com.au |
| theedwards.com.au |
| theflindersstreetproject.com.au |
| thelongtable.com.au |
| themoderneatery.com.au |
| theremarkablesgroup.com.au |
| thesandalwoodshop.com.au |
| thesandwichshop.com.au |
| thundamentals.com.au |
| tinathemusical.com.au |
| torasumi.com.au |
| v8supercar.com.au |
| verifynow.com.au |
SerpNames Domain List
| Domain |
|---|
| 1077YesFM.com |
| 29SouthRestaurant.com |
| 2ndChanceTreatment.com |
| 911TowerChallengeFoundation.org |
| AASPWeb.org |
| ACESConnectionInfo.com |
| AEFactoryService.com |
| AgassiPrep.net |
| AgerSens.com |
| AlIkhbaria.net |
| AllCopaysCount.org |
| AmericasLastLineOfDefense.com |
| Architectural-Design-Magazine.com |
| AreperaGuacuco.com |
| AsSeenOnTVGuys.com |
| AstroMoving.net |
| AuroraLady.com |
| Ausawd.com |
| AutoCareHaven.org |
| Ayasa-Violin.com |
| Babilon-Translator.com |
| Baltistan.eus |
| BDAlentejo.net |
| BebeWinans.net |
| BeeHome.design |
| BestMswPrograms.com |
| BeyondFlexner.org |
| BigfootTents.com |
| BlackSexWorkerCollective.org |
| BombayTiger.com |
| Borda-Net.org |
| BoulderBearClimbing.com |
| BouleMagique8.com |
| BroderickRoadhouse.com |
| BrusselsBriefings.net |
| C3EAwards.org |
| CafeParadiso.co.za |
| Caferati.me |
| CancerSalves.com |
| CedarsAndBeeches.com |
| CelebrityLanes.com |
| ChameleonProject.org |
| ChandiwalaHospital.com |
| Chindogu.com |
| CineFamily.org |
| ColarussosJessup.com |
| ComparativePolitics.org |
| Corethics.org |
| CortlandStandard.net |
| COS-Academy.com |
| CotenRadio.fm |
| COVID19-MSC.org |
| CovingtonAthleticClub.com |
| Craft309.com |
| creator-innovator.com |
| CrimesofWar.org |
| CristinAlvarez.com |
| CSSS-Science.org |
| CU-BX.com |
| CuvierClub.net |
| DataWisata.com |
| DavidLinx-Official.com |
| Deliberating.org |
| DgPals.io |
| DNABarcodes.org |
| DonaldDaters.com |
| DongpoRestaurant.com |
| DouglasTradeShows.com |
| Drachen.org |
| Drbfitmd.com |
| DrugFreeAZKids.org |
| DukCorp.com |
| EatAtGoogies.com |
| EsportsFed.org |
| EtkinJohnson.com |
| EUSIPCO2021.org |
| eVisas.travel |
| FADFest.cat |
| FantomStarter.io |
| FatCamSatGarverLake.Com |
| FerrarasFoods.com |
| FloridaYachtsCharters.com |
| FoodSecurityNews.com |
| ForneySoccer.Org |
| FreshPlanetFlavor.com |
| Fronteer.us |
| Gal-Ben.com |
| GangFreeKids.org |
| GoTrive.com |
| GroupsInc.org |
| GT-Initiative.org |
| HabanerosMexicanGrill.com |
| HondaLock-SC.info |
| Hotlanta-Bonding-Company.net |
| HTS-France.org |
| HumanitiesWeb.org |
| Ifcdn.com |
| IHAD.org |
| Inage-BC.com |
| IndiaGov.org |
| IPES.org |
| IpGoto.com |
| IrvineAmphitheatre.net |
| ItsAllGoodBakery.com |
| IXXIDesign.com |
| JohZankei-Hotel.com |
| Joule1.com |
| KauaiRocks.com |
| KayEnglishPhotography.com |
| KeepEmWet.org |
| KingOfTheVikings.com |
| KyushuBeerFestival.com |
| La-Hacienda-Yokohama.com |
| LambdaWars.com |
| LasQuenasRadio.com |
| LatinoStartupAlliance.org |
| LAUP.net |
| LehighValleyWineTrail.com |
| Lift-Texas.org |
| LittleFood.org |
| LlibreriaLaCapona.cat |
| LogoDesignWeb.com |
| LucasDolega.com |
| Lulu.fm |
| Ma-Hamoshava.com |
| MacWellman.com |
| MakeMyPlate.co |
| ManCaveBarberLounge.com |
| MarinaraTimer.com |
| Meitou-Takaranoyu.com |
| MickiesDairyBar.Com |
| MidnightRodeoMo.com |
| Mile22.movie |
| Mizutani-Pain.com |
| Montpellier-FrenchTech.com |
| Motsu24.com |
| MuncieSymphony.org |
| NormatecRecovery.com |
| NUBD.info |
| NuVision3D.com |
| OBrienPlumbingAndHeating.com |
| Oizo3000.com |
| OlympusBioScapes.com |
| OneFacultyOneResistance.org |
| Ootajuku.net |
| Open-Science-Repository.com |
| OpenCollective.Foundation |
| OpesAdvisors.com |
| OxyClubCalifornia.org |
| ParisBaguetteSG.com |
| PattersonsStation67.com |
| PedroPointBrewing.com |
| PhoneDaily.com |
| PixofArm.com |
| PlayIronThrone.com |
| Pocha-CC.com |
| Policy-Workshop.org |
| Psa-Avtec.com |
| PuenteAsociados.com |
| ReformInstitute.org |
| RioCristalMiami.com |
| RobertScheer.com |
| RockSane.com |
| Rokkasho-Rhapsody.com |
| Sakura-Paris.org |
| SamueliInstitute.org |
| SavannaJazz.com |
| ScholarshipHunter.com |
| SerGiyBogomolov.com |
| ShanghaiDumplingHouse.com |
| SicherHeim.org |
| SigniaTherapeutics.com |
| Site-Lab.org |
| Snotr.com |
| SouthEastAviation.com |
| SouthValleyBBQandLounge.com |
| SovietStory.com |
| SPZH.live |
| St-Michaels-Winery.com |
| Starseeds.eco |
| SurfingMadonnaRun.org |
| SwitchAfricaGreen.org |
| TaxCreditsForWorkersAndFamilies.org |
| TBOExtra.com |
| TeamOcFun.com |
| TerraCoopa.net |
| ThaiBamboo-Concord.com |
| ThaiSignature.net |
| TheCentennialHouse.com |
| TheLazyDonkeyRestaurant.com |
| TheLivingCity.org |
| TheSocialaz.us |
| TheTeachingTools.com |
| TPRStorytelling.com |
| Tretheweystone.co.nz |
| Trustix.org |
| UKBusinessGrants.org |
| UnionPizzaWorks.com |
| UrgentCarePickering.com |
| VermontFresh.net |
| VirginiaUranium.com |
| WBU.world |
| WellingtonSPCA.org.nz |
| WestCoastGameParkSafari.com |
| WhiteClothGallery.com |
| WinsorDimSumHouse.com |
| Yurika-Endo.com |
| ZekesPlaceMN.com |
| ZimslUpsk.com |
Associated Domain List
| AS | Domain | Competition Level | Common Ref. Domains | Total Ref. Domains | Backlinks |
|---|---|---|---|---|---|
| 15 | bellaromarestaurant.com.au | 89% | 858 | 1,120 | 412,737 |
| 20 | tfyogurt.com.au | 89% | 862 | 1,214 | 491,850 |
| 23 | yelloh.com | 81% | 859 | 1,785 | 1,346,352 |
| 22 | newcastlefloristdelivery.com.au | 77% | 861 | 2,485 | 513,382 |
| 20 | savoringspoon.com | 66% | 638 | 1,413 | 20,740 |
| 9 | minihungary.eu | 65% | 597 | 1,256 | 2,898,892 |
| 5 | ome2021.hu | 65% | 595 | 1,241 | 2,677,210 |
| 4 | csakoda.hu | 64% | 595 | 1,119 | 2,894,557 |
| 5 | 70-billion-pixels-budapest.com | 64% | 597 | 1,451 | 3,017,720 |
| 5 | thesunnysidecafe.com | 64% | 595 | 1,318 | 14,761 |
| 10 | annalavatelli.com | 62% | 573 | 2,485 | 188,791 |
| 24 | sirius-project.eu | 62% | 638 | 3,040 | 94,925 |
| 4 | dig-hum-nord.eu | 61% | 573 | 3,168 | 201,901 |
| 4 | essetresport.com | 59% | 572 | 3,006 | 3,569,475 |
| 4 | markersandmicrons.com | 57% | 545 | 1,087 | 48,186 |
| 18 | vidyasewingmachine.com | 57% | 517 | 1,192 | 2,104,870 |
| 18 | go-lab-project.eu | 57% | 615 | 4,112 | 105,936 |
| 21 | belizecoalition.org | 56% | 716 | 2,471 | 304,939 |
| 5 | mepheartgroup.eu | 56% | 572 | 2,811 | 145,496 |
| 5 | trevillebeachclub.it | 56% | 572 | 2,725 | 121,335 |
| 5 | sissden.eu | 55% | 554 | 3,007 | 93,356 |
| 5 | solar2012.jp | 55% | 493 | 857 | 17,801 |
| 6 | ecodriver-project.eu | 53% | 498 | 2,810 | 49,726 |
| 3 | fanoeturistbureau.dk | 52% | 495 | 1,103 | 44,322 |
| 2 | jaminasfest.dk | 52% | 495 | 1,088 | 43,818 |
| 15 | ethos-europe.eu | 52% | 498 | 3,840 | 2,110,328 |
| 5 | associations-info.fr | 51% | 472 | 5,113 | 133,449 |
| 2 | massagestol-test.dk | 51% | 495 | 1,104 | 43,863 |
| 10 | ejail.dk | 51% | 495 | 1,287 | 44,485 |
| 17 | troposplatform.eu | 51% | 545 | 3,986 | 1,266,560 |
| 5 | atabii.jp | 50% | 445 | 1,003 | 16,213 |
| 19 | pianetasaluteonline.com | 50% | 610 | 3,211 | 815,896 |
| 4 | vao789club.pro | 50% | 473 | 2,382 | 762,227 |
| 20 | teleworkkakudai.jp | 50% | 507 | 1,539 | 335,795 |
| 5 | migliorislotitalia.eu.com | 50% | 496 | 1,327 | 372,084 |
| 6 | carezza.jp | 49% | 445 | 807 | 17,398 |
| 14 | sozaikoujou.com | 49% | 447 | 1,075 | 21,725 |
| 15 | nekoyama.net | 49% | 462 | 1,231 | 131,447 |
| 4 | vibirth.com | 49% | 464 | 1,183 | 116,779 |
| 15 | mupyyy.com | 49% | 448 | 1,218 | 199,469 |
| 6 | supplychaininitiative.eu | 49% | 573 | 4,065 | 431,391 |
| 19 | lalatoys.dk | 49% | 501 | 1,953 | 1,627,288 |
| 5 | theybuyforyou.eu | 48% | 573 | 3,498 | 7,332,495 |
| 5 | classiquemaispashasbeen.fr | 48% | 452 | 1,169 | 71,277 |
| 17 | bk8thepl.com | 48% | 427 | 1,359 | 367,069 |
| 12 | epigenesys.eu | 48% | 497 | 2,977 | 185,434 |
| 4 | migliori-siti-poker-online.in.net | 47% | 460 | 3,785 | 4,271,268 |
| 18 | escapegroom.fr | 47% | 531 | 3,160 | 154,820 |
| 2 | minplakat.dk | 47% | 451 | 1,306 | 31,387 |
| 3 | capshoppen.dk | 47% | 451 | 1,306 | 26,675 |
| 5 | go88sx.com | 47% | 446 | 1,315 | 2,111,367 |
| 6 | input.club | 46% | 447 | 1,477 | 23,143 |
| 15 | ncpwidenet.eu | 46% | 609 | 2,085 | 249,348 |
| 35 | frankphilanthropies.org | 46% | 611 | 2,524 | 156,420 |
| 2 | talisound.cyou | 46% | 450 | 1,072 | 107,705 |
| 2 | talktosps.cyou | 46% | 450 | 1,072 | 110,746 |
| 15 | egan.eu | 46% | 454 | 2,756 | 85,951 |
| 5 | europamulticlub.com | 46% | 537 | 4,547 | 795,336 |
| 5 | itsart.tv | 46% | 572 | 2,243 | 3,087,516 |
| 10 | perousemedical.com | 46% | 460 | 5,344 | 4,395,800 |
| 20 | rockrebelmagazine.com | 46% | 497 | 2,314 | 439,400 |
| 2 | brownsguesthouse.cyou | 46% | 450 | 1,094 | 110,721 |
| 2 | buckland-house.cyou | 46% | 450 | 1,086 | 111,000 |
| 2 | bucks-carpenter.cyou | 46% | 450 | 1,088 | 110,477 |
| 2 | bulimbaguesthouse.cyou | 46% | 450 | 1,090 | 107,973 |
| 2 | buybeatsheadphones.cyou | 46% | 450 | 1,087 | 107,807 |
| 2 | c2caccommodation.cyou | 46% | 450 | 1,084 | 107,980 |
| 2 | cainknittingspares.cyou | 46% | 450 | 1,088 | 107,693 |
| 2 | camborneprogressivecounselling.cyou | 46% | 450 | 1,091 | 110,609 |
| 2 | camelotintl.cyou | 46% | 450 | 1,090 | 108,398 |
| 2 | cameronharrisltd.cyou | 46% | 450 | 1,087 | 108,252 |
| 2 | capricornengraving.cyou | 46% | 450 | 1,091 | 111,554 |
| 2 | cardiffharlequins.cyou | 46% | 450 | 1,087 | 107,912 |
| 2 | carefreeleasing.cyou | 46% | 450 | 1,087 | 108,224 |
| 2 | carshalton-craft.cyou | 46% | 450 | 1,092 | 108,156 |
| 2 | catchinglife.cyou | 46% | 450 | 1,086 | 110,900 |
| 2 | cathy-thephotographer.cyou | 46% | 450 | 1,090 | 107,830 |
| 2 | classicaledforum.cyou | 46% | 450 | 1,088 | 110,891 |
| 2 | colinlesliephotography.cyou | 46% | 450 | 1,089 | 108,167 |
| 2 | copeople.cyou | 46% | 450 | 1,087 | 107,925 |
| 2 | corcovadaproperty.cyou | 46% | 450 | 1,091 | 110,884 |
| 2 | cornwallvisited.cyou | 46% | 450 | 1,095 | 108,396 |
| 2 | croftsvets.cyou | 46% | 450 | 1,094 | 107,509 |
| 2 | crowsnestdartmouth.cyou | 46% | 450 | 1,093 | 107,761 |
| 2 | curvewendover.cyou | 46% | 450 | 1,095 | 110,632 |
| 2 | cycle-challenge.cyou | 46% | 450 | 1,083 | 110,270 |
| 2 | d-p-consultancy.cyou | 46% | 450 | 1,088 | 110,405 |
| 2 | dancewithadifference.cyou | 46% | 450 | 1,099 | 108,398 |
| 2 | dancingqueentheshow.cyou | 46% | 450 | 1,096 | 107,436 |
| 2 | dartmouthshakespeareweek.cyou | 46% | 450 | 1,090 | 107,848 |
| 2 | deanmatthewsphotography.cyou | 46% | 450 | 1,089 | 110,477 |
| 2 | debenhamartsfestival.cyou | 46% | 450 | 1,088 | 108,336 |
| 2 | dechslinegsds.cyou | 46% | 450 | 1,085 | 110,833 |
| 2 | design4equine.cyou | 46% | 450 | 1,091 | 110,632 |
| 2 | dominaschambers.cyou | 46% | 450 | 1,087 | 110,751 |
| 2 | doncaster-bellestars.cyou | 46% | 450 | 1,085 | 108,094 |
| 2 | dragonbadge.cyou | 46% | 450 | 1,085 | 107,798 |
| 2 | dreamrides.cyou | 46% | 450 | 1,089 | 111,477 |
| 2 | driving-lessons-tenterden.cyou | 46% | 450 | 1,085 | 107,996 |
| 2 | drpriceandpartners.cyou | 46% | 450 | 1,093 | 108,106 |